MS in Public Relations or Advertising

Build Strong Relationships and Iconic Campaigns. Lead the public-facing side of brands with a master’s in PR or advertising. Collaborate with media leaders and creative partners to launch innovative campaigns that build trust and fuel growth. Learn from award-winning ad executives, PR experts, and media researchers, network with industry leaders, and create real client work in the nation’s longest-running student-run agencies.

  • 3 semesters
  • No GRE required
  • Full-time and part-time options
  • Get hands-on experience in PRLab and AdLab

MS in PR:
Shape Public Opinion

Forge strong ties with media and other stakeholders to support an organization’s goals and craft its public image.

Build a foundation in theory and research under the guidance of experienced PR experts, in the nation’s first PR program. Choose from electives in crisis and corporate communications, marketing, public affairs, and more.

MS in Advertising:
Sell Big Ideas

Grow unforgettable brands with original creative campaigns and deep consumer insights at one of the best advertising programs in the country.

Gain an understanding of advertising practices and strategies with faculty mentors who are award-winning advertising pros, and develop your skills in art direction, brand experience, copywriting, and other areas.

Top School for Employability

Two students and faculty advisor posing in the AdLab office.

Work in an On-Campus Agency

Create real campaigns for real clients in the nation’s longest-standing student-run agencies: PRLab and AdLab. You’ll work with brands like UnderArmour and Ben & Jerry’s to create work that gets seen—and a portfolio that can get you hired.

“AdLab is almost like a job that you’ll have while you’re studying—it’ll definitely grill you, but it’ll be worth it for sure. My client is a healthcare company, and they want a complete rebrand. … I get to make the logos, the taglines, and even change their image altogether.”

Tanishka Singh, MS in Advertising

Two women in conversation at a table.

Find Global Success in Advertising & PR

BU COM grads hold a range of strategic, creative, and leadership positions in PR, advertising, and beyond at employers across the world.

Alumni employers include:

• Amazon
• Apple
• BBDO
• Citi
• Dropbox
• Edelman
• Hasbro
• Lego
• Microsoft
• Weber Shandwick
• Wieden+Kennedy

Ready to build strong relationships and iconic campaigns? Click below to connect with COM.

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